The Lipstick Company That Can

Will the real Mary Kay cosmetics company please stand up and be counted? Are you a little lipstick company or a corporate entity to be reckoned with while Wall Street ponders what happened during the last two years.

Mary Kay Inc. is a cosmetics and skincare-based company headquartered in Dallas, Texas. Mary Kay offers individuals (yes primarily women, but men also do quite well) a flexible, home-based business opportunity selling their products through multilevel marketing. While not easy (nothing worth having is easy), the plan is simple. Work hard, genuinely care about people, and the rest will follow. Individuals market the products directly and recruit new team members to work their way up the career ladder – you know, pink cars (GM exclusive color), jewelry, trips, recognition, and of course, money.

Mary Kay products are sold in 35 markets across the globe and they appear in current publications such as Glamour, Marie Claire, and People magazines as an example. They are the Exclusive Beauty Sponsor of the season finale of ABC’s Extreme Makeover: Home Edition (May 2011).

Their TimeWise® skincare line carries the Good Housekeeping seal of approval for anti-aging, cleansers, moisturizers, lip and eye care and a makeup line that includes a vast array of products as well. The products stand the test of time, and continue the 40 year legacy of founder Mary Kay Ash’s commitment to enrich women’s lives. Her goal – to help women live the life of their dreams – has helped more than 1.5 million Independent Beauty Consultants do just that. Both Mary Kay and Good Housekeeping are names that people trust – all their products carry a 100% satisfaction guarantee.

The company is actively engaged in a robust recycling program – Pink doing Green. As partners with the Arbor Day Foundation and the U.S. Forest Service, Mary Kay will plant one tree for every 10 flip-top caps and/or color refill cases received (from clients, consultants, etc) through December 2011 — up to 100,000 trees.

Their online presence is sophisticated and relevant, and the training is quite admirable if you think about it. Thousands of independent consultants working across the globe all on the same page. Without the brick and mortar presence of a typical corporate entity, Mary Kay, Inc earned $2.5 billion wholesale sales worldwide in 2010. Perhaps Wall Street could take a lesson from this little lipstick company headquartered in Texas. Texas ranks no. 2 in the nation for Women Owned business, accounting for $100.7 billion in sales in 2010 according to a recent article by American Express OPEN. Overall U.S. sales reported in the cosmetics industry ( January 2011) is estimated to be more than $10 billion in 2010 with $4.8B attributed just for men’s products.


Author: admin